WHAT IS DIGITAL MARKETING
Digital marketing = marketing done on digital platforms to attract, engage, and convert customers online.
SCOPE OF DIGITAL MARKETING
Digital marketing has a wide and rapidly growing scope as businesses increasingly shift their focus to online platforms to reach their target audience. It offers diverse career opportunities such as SEO specialist, social media manager, content marketer, performance marketer, and digital marketing strategist, along with options for freelancing and entrepreneurship.
TACHNIQUES OF DIGITAL MARKETING
1 Search Engine Optimaisation
Search Engine Optimization (SEO) is the process of improving a website so that it ranks higher on search engines like Google for relevant keywords.There are two types of SEO,
a) ON PAGE SEO
b) OFF PAGE SEO


